I read a lot of stuff online where new bloggers are told the many reasons why they should turn down opportunities that are considered to be beneath them or not giving enough return for their work, but I very rarely see anything where bloggers are encouraged to say YES more often. In this post I’ll explore some of the reasons why it might pay to swim against the tide and answer in the affirmative…
Scenario : You are offered a low value product to review
Why you might say no : The time it would take you to photograph it and write the post isn’t worth the value of the product
Why you should say YES : If the product is new or unusual it might generate a lot of interest and traffic to your blog. Perhaps the product fits particularly well with the kind of things you write about or want to align yourself with. The product might look beautiful and if you write a photography lead blog, it might provide you with the inspiration and opportunity to take some great photos and of course most importantly, this might be a brand that you are keen to work with again. Often PRs will test the water with a low value product to see how much effort you put in before they offer you a role in a bigger campaign.
Scenario : You are asked to write a post for a website for free
Why you might say no : What a cheek! This company has money, why aren’t they paying me?
Why you should say YES : The opportunity may help increase your blogs visibility. You can get a good idea about this by checking the websites own domain authority and Google Page Rank. Alternatively it might help increase your own visibility. It’s incredibly important to get your face and name out there as much as possible. PRs need to find their bloggers somewhere and the more your name and face is splashed around, the higher the chance that they will find you. Finally one free bit of work might lead to other opportunities. Last year I wrote one free 500 word article for a website which has since lead to regular monthly work and several hundreds of pounds of income.
Scenario : Helping another Blogger
Why you might say no : If I help them and give them my secrets their blog might do better than mine!
Why you should say YES : I seriously didn’t realise not helping other bloggers was a thing until someone shared the horror stories of rudeness and lack of co-operation she had experienced in her early days of blogging. The positive side to that is it does make it so much easier to be remembered if you are kind and helpful. There is a Dale Carnegie quote which sums this up rather well. “The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.” I remember all the bloggers who have helped me along the way and I try wherever possible to return the kindness in triplicate.
Scenario : Blogger competitions
Why you might say no : I’m just going to write a post that publicises the brand when I might not get anything in return
Why you should say YES : I love blogging competitions and I love the challenge of putting together a really great and creative post that tests my skills and maybe just maybe might win me something. Don’t bother if you are going to make a half-hearted effort or if you can’t see a way of making your entry stand out from the crowd, but people can and do win. I am typing this post whilst sitting on a lovely leather office chair I won in a blogging competition and I nearly fell off that very chair last year when I won a £500 Amazon voucher for this post! If you are struggling for ideas for a winning entry, Tots 100 has this really great post about how to write competition posts.
Scenario : Affiliate advertising
Why you might say no : Most people say they don’t earn a lot from them
Why you should say YES : I don’t see affiliate relationships as solely about money. By linking with brands in the past I have secured invitations to press events and sponsored posts and I am able to visually align my blog with the kind of brands I want to work with attract more of. I also believe that by having adverts in place on a blog it can make that blog appear bigger and more professional. There are many websites you can source your ads from, but I use and recommend Affiliate Window
Scenario : Doing a PR a favour
Why you might say no : Bloody PRs they are always taking the p***, why’s there never a budget?
Why you should say YES : Seriously, have we forgotten that PRs are actually people trying to do a job? I get lots of requests to help a PR with something like a short survey or a quote to endorse them and if I have time I always try and help, if not I reply promptly and let them no I can’t (which is often helpful in itself.) If you are friendly and chatty and you help PRs out when they are desperately trying to work to a tight deadline, you will be remembered. Building a good relationship with the people you work with is an extremely effective way of ensuring you continue to gain commissions.
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