Hello folks, I am a little late with my round up this month, but as always lots of things are going on behind the scenes, Ideal Home magazine came to do a shoot at my house yesterday (more on that at a later point) and I’ve been beavering away sorting out arrangements for a press trip to Malta next month…
The trip is being run by a very exciting new holiday company who specialise in creative short breaks and sponsored by the Malta tourist board. Last year I was a Center Parcs ambassador and it has been a target of mine to do an overseas trip in 2015. I am delighted to be heading to a place as beautiful as Malta and particularly on a trip that is going to focus on photography and art. I put together a package for the company that will give them coverage on this blog and beyond, which I hope will work well for everyone. I’ll tell you more about it before I leave and of course during the trip too (be warned, my Instagram may go into overdrive!)
As far as my social media explorations for the month. February has been a funny sort of month. I had intended to spend my time focusing on Twitter, but to a certain degree have reverted back to my bad old habits of being pulled in all directions and spreading myself too thinly, whilst feeling that I’m not doing enough on any channel.
I did spend time working on audience targeting on Twitter though and focusing on who I want to connect with. We all fixate a little on numbers, but really what matters on social media is connecting with people who we have things in common with and people who are likely to enjoy the content we produce. That works both ways too. I don’t want my Twitter feed clogged up with beauty bloggers or pregnancy posts, so a little pruning of who we follow can be a good thing.
Do you know who your blog is aimed at? When I worked in mainstream media we always had a fictional person who represented our target audience and we were told about their age, family set-up and likes and dislikes. I put some time aside this month to think about and research my model reader. If you are to use Twitter successfully as a marketing tool you need your followers on there to match the demographics of the followers on your blog. It’s also worth using a service like CrowdFire to discover if you have any inactive Twitter followers. I generally unfollow accounts that haven’t tweeted for 3 months or more.
Of course, I have also been continuing to read articles about blogging business. My favourite this month was by Jay Baer who says that blog readers are no longer loyal and that their reading habits are more like a mix tape than an album. You can read that article in full here. I’ve been reading blogs for about 10 years and I have to say I do agree with what Jay says. These days I rarely check in to blogs to read all the posts and tend to be erratic with my browsing. For us as publishers that means we have to ensure our readers are constantly sign-posted to other content on our sites so that when we do hook them in, we can help them find other posts they enjoy and may have missed.
And finally, blog conference season is around the corner. I’m off to both Blogtacular and Britmums in June and Blogcamp is coming to Bristol & Birmingham next month. Simoney kindly put together a great personalised name badge for me, but predictably I jinxed things by doing branding too soon and changed my blog logo almost as soon as it had arrived. It is pretty cool though!
For March I’ll be focusing my explorations on YouTube. I’m a third of the way through the month already and learning some interesting things about SEO. Check back in a couple of weeks to find out more and don’t forget you can always subscribe to this blog via Bloglovin so you don’t miss out.