Home Uncategorized February Going Pro round-up

February Going Pro round-up

by Clare Mansell
February Going Pro round-up

Hello folks, I am a little late with my round up this month, but as always lots of things are going on behind the scenes, Ideal Home magazine came to do a shoot at my house yesterday (more on that at a later point) and I’ve been beavering away sorting out arrangements for a press trip to Malta next month…

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The trip is being run by a very exciting new holiday company who specialise in creative short breaks and sponsored by the Malta tourist board. Last year I was a Center Parcs ambassador and it has been a target of mine to do an overseas trip in 2015. I am delighted to be heading to a place as beautiful as Malta and particularly on a trip that is going to focus on photography and art. I put together a package for the company that will give them coverage on this blog and beyond, which I hope will work well for everyone. I’ll tell you more about it before I leave and of course during the trip too (be warned, my Instagram may go into overdrive!)

As far as my social media explorations for the month. February has been a funny sort of month. I had intended to spend my time focusing on  Twitter, but to a certain degree have reverted back to my bad old habits of being pulled in all directions and spreading myself too thinly, whilst feeling that I’m not doing enough on any channel.

I did spend time working on audience targeting on Twitter though and focusing on who I want to connect with. We all fixate a little on numbers, but really what matters on social media is connecting with people who we have things in common with and people who are likely to enjoy the content we produce. That works both ways too. I don’t want my Twitter feed clogged up with beauty bloggers or pregnancy posts, so a little pruning of who we follow can be a good thing.

Do you know who your blog is aimed at? When I worked in mainstream media we always had a fictional person who represented our target audience and we were told about their age, family set-up and likes and dislikes. I put some time aside this month to think about and research my model reader. If you are to use Twitter successfully as a marketing tool you need your followers on there to match the demographics of the followers on your blog. It’s also worth using a service like CrowdFire to discover if you have any inactive Twitter followers. I generally unfollow accounts that haven’t tweeted for 3 months or more.

Of course, I have also been continuing to read articles about blogging business. My favourite this month was by Jay Baer who says that blog readers are no longer loyal and that their reading habits are more like a mix tape than an album. You can read that article in full here. I’ve been reading blogs for about 10 years and I have to say I do agree with what Jay says. These days I rarely check in to blogs to read all the posts and tend to be erratic with my browsing. For us as publishers that means we have to ensure our readers are constantly sign-posted to other content on our sites so that when we do hook them in, we can help them find other posts they enjoy and may have missed.

And finally, blog conference season is around the corner. I’m off to both Blogtacular and Britmums in June and Blogcamp is coming to Bristol & Birmingham next month. Simoney kindly put together a great personalised name badge for me, but predictably I jinxed things by doing branding too soon and changed my blog logo almost as soon as it had arrived. It is pretty cool though!

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For March I’ll be focusing my explorations on YouTube. I’m a third of the way through the month already and learning some interesting things about SEO. Check back in a couple of weeks to find out more and don’t forget you can always subscribe to this blog via Bloglovin so you don’t miss out.

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21 comments

Amy March 11, 2015 - 1:27 pm

Interesting post! Twitter is always a good one for connecting with other bloggers and promoting etc.

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Lindy Hamilton March 11, 2015 - 1:52 pm

As a fellow blogger I can really relate to a lot of he things you are saying. Especially the spreading yourself too thin part! I hope you have a lovely holiday, I’ll be following along on Instagram.

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Erica Price March 11, 2015 - 2:07 pm

I always come back to twitter because it is so immediate, but I’m in love with Instagram at the moment. Enjoy Malta – I went twice as a teenager and I loved it.

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My Family Ties March 11, 2015 - 6:01 pm

Looking forward to seeing all your Instagram feed of your holiday in Malta, an interesting post that I totally relate to, and love the badge you had made for you – what a great idea for conferences!

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VaiChin @RamblingThroughParenthood March 11, 2015 - 6:56 pm

Well done on the Malta trip. Excellent twitter tips, thanks.The name badge looks really good too.

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Hannah Staveley March 11, 2015 - 7:02 pm

Very good post, Love twitter always good.

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Mummy of Two March 11, 2015 - 7:59 pm

Interesting post. It is interesting reading your take on Twitter. I tend to follow people back out of politeness but actually find I don’t use it that often as my feed is always full of things I am not interested in!

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Mrs G March 11, 2015 - 8:46 pm

So so jealous! Malta is so beautiful a photographers dream! Have a fantastic time

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Sarah Bailey March 11, 2015 - 9:38 pm

What an amazing opportunity – I was meant to go years ago, but caught swine flu so I couldn’t fly always regretted it. x

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Jen aka Muminthemadhouse March 11, 2015 - 10:32 pm

I love Malta. Lucky you. I haven’t had a twitter cull for ages!

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Donna March 11, 2015 - 11:27 pm

It sounds like things are going great. I’ll be looking forward to reading more next month x

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Kara March 12, 2015 - 5:51 am

I love the name badge – I need one and typically I did all my business cards and then changed my logo!! Twitter is a bit hit and miss these days, I do need a good sort out

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Mina Joshi March 12, 2015 - 11:41 am

I love your name badge. Great idea!! I had some social media training a couple of days ago and have only just learned to appreciate Twitter.

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Jaime Oliver March 12, 2015 - 11:58 am

oh claire i am loving this badge and also how organised you are! i need to look at some branding bits over the next week i think

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agatapokutycka March 12, 2015 - 1:27 pm

I like the sound of CrowdFire, I will have to check them out

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lisa prince March 12, 2015 - 6:46 pm

wow so much great things happening, ive no idea where to start with youtube and seo is not my subject but goodluck x

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Clare Nicholas March 13, 2015 - 12:11 am

So much going on. Sounds wonderful

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Sonya Cisco March 14, 2015 - 2:46 pm

Really interesting read – I am so utterly unprofessional at all this, even after 3 years – have no idea who my target is and barely managed a business card for blog conferences, let alone a lovely badge like that!

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Cherished By Me March 15, 2015 - 11:48 am

Really interesting to read. I’ve been blogging for nearly six years and have only recently been ‘trying’ to take seriously all the things I should be doing more of to take it to the next level.

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Globalmouse March 15, 2015 - 11:56 am

Such a a great idea to have a badge made with your branding on it (and it looks great even if you have changed it!)

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Oh heck what happened to March? » Maybush Studio April 21, 2015 - 9:04 pm

[…] might be wondering where my video round up of the month disappeared to or indeed what happened to my promised explorations of youtube? To be honest, March was not my most productive of months. As I mentioned in an earlier post, I was […]

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