Home Uncategorized In search of 107 Robinson’s babies…

In search of 107 Robinson’s babies…

by Clare Mansell
In search of 107 Robinson’s babies…

Earlier today I was up in the loft rumaging around looking for baby things, when I found a picture of me at about the same age as Alice…

This particular photo isn’t a family snap, it’s an advert from a magazine. In 1977 I was one of 108 babies who featured in a Robinson’s Baby Food ad promoting instant baby food that could stay open for 4-6 weeks (cutting edge in the 70s I think!)

The picture has always fascinated me because all the children are doing different things, some are asleep others have tipped their bowls upside down and one baby appears to have been caught midway through lobbing something at the kid in the row behind. There are chubby babies, thin babies, babies with spectacular mops of hair and one wearing a hat. The noise in the studio must have been deafening and think of all those mothers standing by anxiously fretting about their babies…

Robinson's baby Food advert - 108 babies

I’m guessing we are all between six months and a year old when the photo was taken which means that pretty soon the first of us will be celebrating our fortieth birthdays. So it got me thinking, where are those babies now? Could we reunite some or all of us in our fortieth year? Maybe we could even recreate the photo or at least put names to the faces who I have lived with for the last four decades.

If you are wondering I’m on the third row from the back, four in from the left, just in front of the one who is bawling their eyes out and the two who appear to have fallen asleep. At least I’m looking at the camera…

Robinson's baby Food advert - 108 babies

Tracking down the missing 107 is a pretty crazy idea, after all this time there might be people out there who don’t even know they featured in this advert, but with the power of social media you never know what might be unearthed and it could be fun trying. Maybe we’ll find the photographer or perhaps locate where the photo was taken? Maybe one of the babies went on to more prestigous modelling jobs than a Robinsons ad, who knows…

Do you have any information on the Robinson’s 107? If so either leave a comment or send me an email using the link above…

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Pamela | Life With Munchers March 9, 2016 - 8:03 pm

Oh wow…how exciting! I hope you manage to do this! x

Donna March 9, 2016 - 10:02 pm

It would be amazing if you could find the others! x

Sarah - Craft Invaders March 9, 2016 - 11:01 pm

What a great idea and good luck with you search – will share around x

Natalie Ray March 11, 2016 - 12:07 am

Oh my word this is amazing! The only thing that would have impressed me more is if you’d been the milkybar kid! I’m sharing it on stumbleupon for you to help your quest for the other babies!x

[email protected] March 11, 2016 - 9:34 am


Thank you so much for this, I know we are all supposed to use Stumbleupon but I confess it’s not one I’ve embraced yet, so I really appreciate you sharing the post!


satish March 18, 2016 - 10:10 pm

Wow can make a good movie script..


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