Yesterday I celebrated my 40th birthday. I’m pretty sure this is something I’m supposed to keep quiet about and that I should probably try and fake being in my 30s a bit longer (at least publicly) but I’m happy to move on to another decade and I’m excited what it will hold.
And what is youth really all about? Perhaps staying young is less about beauty creams and more about embracing new trends and if that’s the case, it’s a challenge I’m up for taking on…
On Friday I decided to spend one of the last days of my 30s at what seemed like it might be a youth dominated event. I bought a ticket for Creator Day at Summer In The City, the UK’s largest YouTube convention. If anything feels like its owned by Generation Z and the Millenials it’s the world of online video, but I wasn’t going to let me hold that back from going.
Traveling to Docklands on public transport you could spot the gaggles of teens and twenty-somethings who were attending from a mile off and then there was me on my own, listening to music on my iPhone that was released in a decade that most of the other attendees couldn’t remember (Ian Brown’s album Unfinished Monkey Business…. if you’re asking).
Inside Excel the demographics were far more mixed than I’d expected and the wannabes and the stars in the audience were not as easy to pick as you might have thought. Fellow blogger Sian was in the first session with me and when the speaker asked who earned from advertising and half the audience put their hands up, then she asked her earned from brand collaborations and Sian and I stuck our hands up again, but looked around to see that we were now in the minority and many of the twenty-somethings had their hands on their laps.
I never really thought I’d be any good at youtube, but a curious thing has happened, my views and subscribers on youtube are climbing at a higher rate than they have ever done here and last week I did my first commercial collaboration in video form. I’m hoping it won’t be my last.
So here’s the (nearly) 40 year-old face that often hides behind the camera on this blog appearing in animated form for a whole 3 minutes. It’s not perfect and there is still loads to learn, but it’s an interesting way to start my fifth decade…
One of the things I learned on Friday is that brands are now looking to older creators to make content and the 30 and 40 somethings are in demand. So what do you think? Is it time for Generation X & Y to stake their claim on youtube?