Home blogging #ForThrillsNotBills – Flagging up authentic voices

#ForThrillsNotBills – Flagging up authentic voices

by Clare Mansell
#ForThrillsNotBills – Flagging up authentic voices

Today I want to start something new for my blogging and perhaps in other people’s too. Over the last few years I have grown slightly uncomfortable with the growing commercialisation of blogging, it’s gone from being a community with authenticity to what feels like just another ad space and I’m not always sure we know when bloggers are doing things as collaborations or for real.


On social media bloggers are now legally obliged to add hashtags and disclaimers to their posts when money has exchanged hands, yet that doesn’t feel like enough. I think we have reached a place where when any influencer recommends or shows us something, we are never quite sure if they are being incentivised to do so.

I often hear bloggers reject the opportunity to work with brands because what they are offering “won’t pay the bills” and so the hashtag I have chosen is in part a reflection of that.

I fully expect this concept to scare some people. Sticking my neck out and saying I will promote things I believe in for nothing sounds like I’m shooting myself in the foot a bit, but there is room for paid collaborations and genuine free praise. I think that having space to promote what we believe in (sustainability, great design and good food in my case) makes our own voice more authentic and will help us build our audience’s trust. Many bloggers support causes and products for free already, I’m just saying we should shout about it when we do.

This doesn’t mean I’ll be ceasing commercial collaborations. Sometimes a brand requires something that demands a chunk of my time which it’s right to charge for and I will continue to cherry pick opportunities with those products and brands I love and disclaim accordingly, but if I want to talk about something I love with no incentive, I’m going to flag that up too and I’m going to show you how I spend my free time.

So what do you think? Are you interested in joining me by tagging the things you do #ForThrillsNotBills on social media? If so next time you have a great day out, a wonderful meal, a fabulous haircut or you find a product you love with no cash or product incentive feel free to support the business involved and use the hashtag #ForThrillsNotBills.

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Zoë Partridge October 5, 2016 - 6:41 am

LOVE this Clare! Whenever you do a commercial collaboration it always reads/looks like it is still your voice and genuine opinion that is being represented and I know that is down to you always choosing what you support. However I love the idea of highlighting a positive response to a good experience/product which is completely independent. Hope it takes off!

Jan - isisjem October 5, 2016 - 11:30 am

I just saw this pop up on your IG and have to leave a comment here. I think it’s a great idea. I think a lot of blogs have lost their authenticity because once they start being about being paid you can never be quite sure how much is put out there for money and how much is genuine. I know a few people have said to me that if they can make money out of endorsing something why are they going to endorse anything else for free – however wonderful?

I tend to lose interest in blogs with a lot of sponsorship quickly. In fact even seeing the disclosure can me think – ah so they’re really only going on about those great clothes because they just got a freebie from the company in order to blog about how great they are.

Morgana October 5, 2016 - 11:57 am

Ever since I started blogging I’ve been so strict with who I collaborate with and only promote brands I love and believe in, in my children’s case – things that they will enjoy. That way, I hope, people that follow me and read my blog know that anything I share I genuinely like or want to share whether I’m being paid or not. I think we’re similar in that way Clare.
I am really interested in this though and will be using the hashtag and following it, as I don’t want people thinking that everything I share has been given to us! I definitely buy most of what I share on my social media xx

Dawn October 5, 2016 - 12:17 pm

Great idea! As you know I stopped doing collaborative reviews a while ago, for exactly this reason. I still review, it’s just about the things that are authentic to me 🙂

Michelle Twin Mum October 10, 2016 - 8:19 pm

I love this hashtag, it is great. I often promote/ write about companies that I genuinely have enjoyed the services or products of but there is nothing in it for me. I especially do the same with the charities I work with, I could never imagine taking money to promote something that I feel compelled to do. Mich x


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